Castor Strategy And Research
Advertising Research
Evaluating the effectiveness of advertising campaigns
NPS research product
Measuring and building customer loyalty in the B2B segment
U&A(Usage and Attitude)
A complex research approach that allows you to study consumer needs and habits in detail.
Presentation
Castor Strategy and research is an independent company specialising in market research, community development support, accounting and auditing, transport, and the purchase and sale of all goods.
Created in 2019 in Kinshasa in the Democratic Republic of Congo and operating throughout the DRC thanks to its well-trained and motivated staff as well as in several African countries (Congo Brazzaville, Chad, Angola, Cameroon…) thanks to a network of experienced consultants..
Our services
MARKET STUDY
We have a strong ability to collect reliable data in a challenging environment thanks to an in-depth knowledge of the most relevant methodologies for quantitative and qualitative research.
We advise our clients on a complete market research solution that helps them to become more effective organisations by using data to make decisions.
Advertising Research
Assessment of the effectiveness of advertising campaigns
NPS Research Product
Evaluating and securing client relationships in the B2B landscape is essential for sustained growth and success.
U&A(Usage and Attitude)
A comprehensive research approach that enables you to thoroughly explore consumer needs and behaviours.
Discussion group
A comprehensive range of services for organising focus groups, from conducting turnkey studies to hiring discussion rooms.
Social Research
Analysis of the dynamic trends and social principles that exist between individuals and within societies. We provide comprehensive services for both preliminary and final surveys.
Joint analysis
The most widely used and accurate statistical method for analysing demand elasticity.
Data exploration
We have developed proprietary solutions that leverage client databases to provide tailored, actionable recommendations that cater to specific segments.
These projects also complement market research by establishing a clear connection between usage data and sociodemographic and perceptual data.
Streamline the overwhelming and repetitive flow of your data.
Understand what is relevant and effectively utilise this information to assess potential outcomes.
Accelerating the pace of informed decision-making.
consulting
We assist clients in transforming into information-driven organisations where data-informed decision making is seamlessly integrated into their daily operations. Our strategic consulting services encompass a range of tailored solutions.
Company restructuring
Developing growth strategies
Increasing efficiency
Cost reduction